Children’s products are a “huge market” for design brands

Published: February 16, 2017


Design for children is emerging as one of the hot trends at Milan design week 2016, as designers and brands cotton on to the vast potential of the kids’ furniture market.

“It is a huge market with very high potential, and many offers in terms of furnishings and toys,” Kartell president and CEO Claudio Luti told Dezeen.

Kartell has enlisted designers from its repertoire to create children’s furniture that is consistent with the brand’s current range. These include a minimal transparent rocking horse by Nendo, a swing by Philippe Starck and a set of plastic vehicles by Piero Lissoni.

The aim is to entice existing customers, as well as making new fans from a young age.

To spark attention from the younger generation, Kartell’s range features customisable options so children can chose to decorate the plastic pieces with their favourite photographs or drawings.

“Children can also be very severe judges,” added Luti. “So you need to properly think what could attract them (and their friends, their fathers, mothers or relatives too).”